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The Origin of Everything
The GEN 1 model from our Shibuya collection is more than just a sneaker, it’s a story that begins with you. More than footwear, it’s the symbol of a beginning, the moment we decided to create something authentic, honest, and unique.
Minimalist and clean, yet full of character, GEN 1 is a tribute to our roots and our vision for the future. It began as a prototype, a dream we never intended to share with the world. But its essence spoke louder, reminding us that the purest and simplest things can become extraordinary.
Designed with maximum comfort in mind, its terry cloth laces are not only unique but provide a feeling of warmth and softness, making every step a delight. Its extra-wide fit allows your feet to expand freely, offering unmatched comfort with every move.
We understand that finding the perfect size can be a challenge: if in doubt, choose a smaller size, as this model tends to run large.
Now, in a limited edition, GEN 1 emerges as a collector’s item, an invitation to walk with us from the very beginning, to rediscover the beauty of simplicity, and to carry more than just sneakers with you: a piece of our story.
Make it yours. Start the journey.
DELIVERY
Orders will be processed on the same day as long as they are business days.
Mainland Spain / Portugal – Free shipping
Europe Zone 1 / Europe Zone 2 / Europe Zone 3 / Canary Islands – €15
Europe Zone 4 / Cyprus and Malta / Georgia / United Arab Emirates / United States and Canada / Australia and New Zealand – €30
* Europe Zone 1: Germany, Belgium, France, Netherlands, Italy, Luxembourg, Monaco, Austria, Denmark, Finland, Greece, Northern Ireland (GB), Republic of Ireland and Sweden
* Europe Zone 2: Czech Republic, Hungary, Slovakia, Slovenia, Croatia and Poland
* Europe Zone 3: Bulgaria, Estonia, Latvia, Lithuania and Romania
* Europe Zone 4: Albania, Belarus, Bosnia and Herzegovina, Iceland, Serbia, North Macedonia, Moldova, Montenegro, Russian Federation, Turkey and Ukraine
DELIVERY TIMES
Spain peninsula / Portugal - 24h
Balearic Islands / Europe Zone 1* - 48-72h
Canary Islands / Europe 4* Zone / Cyprus and Malta / Georgia / United Arab Emirates / United States and Canada / Australia / New Zealand - 3 to 5 days
Europe Zone 2* - 48h-96h
Europe Zone 3* - 72-96h
* Europe Zone 1: Germany, Belgium, France, Netherlands, Italy, Luxembourg, Monaco, Austria, Denmark, Finland, Greece, Northern Ireland (GB), Republic of Ireland and Sweden
* Europe Zone 2: Czech Republic, Hungary, Slovakia, Slovenia, Croatia and Poland
* Europe Zone 3: Bulgaria, Estonia, Latvia, Lithuania and Romania
* Europe Zone 4: Albania, Belarus, Bosnia and Herzegovina, Iceland, Serbia, North Macedonia, Moldova, Montenegro, Russian Federation, Turkey and Ukraine
RETURNS
The customer must return or deliver the product directly to DADA BRAND through the returns section of their customer account, and in any case within a maximum period of thirty calendar days from the date of purchase. The return period will be considered met if the customer returns the product before the deadline. Read more about the refund policy

















